How Healthcare can Benefit from Digital Signage

While we have yet to see an industry that doesn’t benefit from digital signage installations, having been involved in hospital systems for the better part of the last twelve years  has empowered us to see how it has been an integral part of a healthcare environment. From the emergency room to helping patients with transportation options, way finding, and communications, we’ve seen so much growth in this industry with the integration of visual communication networks.

Waiting Areas/Emergency Rooms

Digital screens have empowered waiting room staff to improve communications with employees, inform patients and employees of events such as lunch room hours, chapel hours, and visiting hours, as well as provide short bursts of entertainment through public health tips in an engaging way. Digital signage provides patients and employees a sense of security by being able totake tempetature of employees or patients on the spot and display severe weather information or emergency locations and protocols in real time.

Marketing

The ability for healthcare marketing departments to deploy and manage content across a multitude of platforms is incredibly powerful. Marketing departments use digital signage to promote other hospital services, events, push social media channels, build brand awareness and encourage better public relations. A sense of community and trust with target audiences is created more quickly with the consistent, strong message that our integrated solutions deliver.

Summary

Whether you’re looking to install digital signage to help patients navigate your facility or improve communications with patients and employees, visual communications networks are a powerful medium that have both short and long term benefits for you and your business.

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