The difference between LCD advertising machine and other media

LCD advertising players use LCD monitors to play video advertisements. The biggest difference between LCD advertising players and other advertising products is that they will not cause trouble to people’s lives and produce a sense of rejection, just because it generally appears in our straight line of sight. When we are shopping in the mall or waiting for the elevator, we will subconsciously look at the content of the advertising machine. If the content of the consumer’s interest appears on the screen at this time, the consumer will be allowed to stay and continue watching, even targeting ourselves To interact with the advertising machine to stimulate consumers’ desire to buy and reach the final transaction

The LCD advertising player can broadcast advertising information to a specific group of people in a specific physical place and a specific time period. At the same time, it can also count and record the playback time, number of times and playback range of multimedia content, even while playing. Realize the interactive function. As a new type of advertising terminal display system product, LCD advertising machine is different from newspapers, magazines, radio, television and other media, and its application range is wide and the effect is remarkable.

LCD advertising players have begun to be widely used in railways, subways, buses, high-speed buses, supermarkets, hospitals and other fields. Its target audience is a special group-the moving crowd.

Features of LCD advertising player:

1. Long advertising period: it can be carried out for a long time, and it can be promoted next to the product 365 days a year, and no manual maintenance is required;

2. Accurate audience target: Target audiences who are about to buy;

3. Strong anti-interference: Will not be easily affected by the surrounding environment, and can play the set advertising content uninterruptedly;

4. The form is novel; it is a newly emerging form of advertising;

5. No modification fee: Any previous form of advertising, including printed matter, has a fee for modifying the content. This type of liquid crystal display advertising device can publish, modify, and delete the advertising content through the background;

6. Effectively cooperate with TV advertising: 1% of TV advertising costs, 100% to deepen the effect of TV advertising. It can be consistent with the content of TV commercials, and continue to remind consumers to buy in the important link of the sales terminal;

7. Very low cost, wide audience and high cost performance;

8. Powerful background function: The number and time of advertisements played can be counted through the background, and colleagues can also record the customers used in the operation background;

9. Wide spreading content: The advertising machine can spread a variety of information by colleagues. Through split-screen playback, videos, pictures, and text appear simultaneously on one screen, making the advertisement more dynamic, more humane, and more able to attract the attention of pedestrians. Moreover, the logo can be marked on the shell of the advertising machine to realize the combination of dynamic and static;

10. Wide audience: suitable for people of all ages and income levels;

11. Energy saving and environmental protection: The advertising player only needs a small space to place, and it is convenient to update the content. It will not need to be reprinted like traditional static advertisements, which will also cause environmental pollution;

12. Strong interactive performance: For the all-in-one machine with touch function, it can attract the audience while achieving the effect of interactive experience;

13. Other customized functions: It has the functions of real-time monitoring and playing streaming media information. At the same time, it can also connect with other printing and query functions.