Trends in the application of LCD advertising machines in supermarkets and shopping malls

In recent years, LCD advertising machines have been widely used in major supermarkets and shopping malls, because the touch screen of LCD advertising machines has the advantages of durability, fast response, space saving, and easy communication. Set up display screens in suitable places in shopping malls, such as elevator entrances, specific shelves, cashier counters, etc. Managers can publish the product information to be promoted to the display screens in different areas. Next, Rong Da Caijing explains the trend of LCD advertising machine application in supermarkets and shopping malls.

1. With the rapid development of the social media advertising industry, supermarkets and shopping malls, as a crowded public place, have always been the battlefield for companies with huge consumption potential, and at the same time contain endless advertising business opportunities.

2. Technological innovation promotes industrial development. In order to better tap the market potential, it will be an irresistible trend for the development of the TV advertising industry in shopping malls to replace the current local broadcasting mode of advertising machines with new digital, networked and intelligent broadcasting systems. At present, the local advertising mode of LCD advertising machine is generally used in supermarket advertising, which is inconvenient to manage, has little information content and poor communication targeting, and can no longer meet the special requirements of shopping mall information communication.

3. Through the rolling mode, the promotion information of a certain product is continuously broadcast, such as function introduction, preferential information, service guarantee, etc. Attract consumers’ attention in the form of pictures and texts, deepen consumers’ understanding of the product, and then encourage consumers to buy. At the same time, a display screen that can dynamically display the customer’s shopping price information and continue to display product promotions is added to the side of the cashier facing the customer. The customer’s impression of the supermarket’s promotional materials continues to deepen through this screen during checkout.

4. It is a new promotion method to promote products in supermarkets and shopping malls by combining dynamic video and text on the large-screen display of wall-mounted or vertical advertising machines. Its basic implementation is to place large-screen color TVs or liquid crystal displays in suitable places such as supermarkets and shopping malls, such as public aisles and important shelves.