Use the advantages of digital signage to build smart stores

Under the background of the mobile Internet era, the market has a wide variety of advertising screens and is used more widely in various industries. With the advantages of multimedia content production and content management technology, digital signage has replaced traditional TV advertising and has become one of the best in the advertising industry. With a sharp weapon, what are the advantages of businesses using digital signage to make smart stores?

1. External simplicity

For example, the exterior of the digital signage adopts a new ultra-narrow front frame and a true four-equivalent design. The design is significantly simple and has a business sense. It can also be installed mainly in the form of embedded installation, so that the product and the wall can be more cleverly ” “Integrated into one” can better capture the user’s attention and achieve the purpose of drainage.

2. high-definition highlighting

In addition to the exterior, high-definition highlighting is also a feature of digital signage, replacing traditional dark colors, and promoting information through high-resolution image quality, which can better reflect the details and characteristics of the product. If the restaurant is introducing new products, it will be more realistic The picture of life attracts users and tastes in the store to increase the sales volume of the store.

3. Flexible information display

The main factor of digital signage is the practicability of the information content presented by digital signage. Assuming that a store often has activities, it must frequently replace and change the information content of the activities, or new products must be promoted. In addition to exposure, guide users to place orders. At this moment, if you mainly use traditional roll-up banners and other materials to present information content such as event promotion/new product launch, not only the update speed is slower, but the UI has continuous material production. cost.

The digital signage enables high-definition video, pictures and other content to easily realize point-to-many content playback through the cloud network, and can remotely control the real-time monitoring terminal display status, so that the presented information content can be synchronized and released regularly and automatically switched.

Today, Shenyuantong digital signage has been widely used in many fields such as airports, shopping malls, restaurants, hospitals, stores, supermarkets, etc., conforming to the trend of the times, manufacturing specialized shops, and creating value for customers.