What are the advantages and characteristics of outdoor LED advertising screens?

Outdoor LED large screen is one of the main forms of advertising in the city. It has a strong pertinence and attention. It is an important part of the layout of modern urban environment construction. It complements the beautification of the city, the layout of shops, and the links of streets. , And even become a landscape in a modern metropolis, what are the specific advantages and characteristics of outdoor LED advertising screens?

Strong visual impact

The LED display has the characteristics of large size, dynamic and sound and picture integration, which can touch the audience’s senses in all directions and effectively convey information to guide consumption. The audiences are faced with overwhelming advertisements. Due to the limited memory space and the infinite information dissemination, LED display attention has gradually become a scarce resource. Therefore, the attention economy has become the largest measure of advertising effect.

High coverage

Outdoor LED displays are generally installed in high-end commercial districts and transportation hubs with high crowd density. Through high-frequency communication with consumers, the LED display stimulates consumers’ strong desire to purchase and release.

Low audience dislike rate

Outdoor LED advertising can broadcast programs to more audiences in a real and timely manner through live broadcast technology. Its content includes special topics, columns, variety shows, animations, radio dramas, TV dramas, etc., which are rich in content and avoid contact obstacles caused by consciously avoiding advertising audiences. Research shows that the dislike rate of outdoor LED display advertisements is much lower than that of TV advertisements.

Upgrading the city

Use LED advertisements to release some government information and urban promotional videos, which can not only beautify the image of the city, but also improve the quality and taste of the city. LED displays are now widely used in stadiums, venue centers, advertising, transportation, etc., which can indirectly reflect the economic, cultural and social life of a city.