What are the characteristics of outdoor LCD advertising machines?
What are the characteristics of outdoor LCD advertising machines? We all know that outdoor LCD advertising machines are widely used. Most of them are used in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places where other people’s traffic converge. This kind of advertising machine can be used in specific physical places and specific time periods. Broadcast advertising information to specific groups of people through large-screen terminal display devices.
The use of outdoor LCD advertising machine requires the support of multimedia playback system. The multimedia playback system adopts intelligent management module on the player side to realize remote management and control of the player, and realizes a complete network protocol and remote management and control functions on the server side. With a multimedia advertising player system, users can achieve flexible management of remote terminals, multimedia playback quality is not restricted by bandwidth, channels are not restricted by servers, there can be any number of channels, and even each terminal has an independent channel.
The uniqueness of outdoor LCD advertising machine is mainly reflected in the following aspects：
1. Technology digitalization
It is undeniable that every technological innovation will promote the leap-forward development of social productivity, and the media industry’s dependence on technology is even more obvious. Digital mobile TV adopts digital technology with high technological content and strong technological innovation. The original CRT display is gradually being replaced by lighter and thinner liquid crystal displays. Outdoor LCD advertising players have become the future development trend of radio and television.
2. Outdoor LCD advertising machine has a wide audience.
The large number of mobile people is the biggest advantage of the outdoor LCD advertising machine audience. This feature makes the outdoor LCD advertising machine have a broad living space, and there is no need to worry about being squeezed by traditional TVs. The tentacles of the LCD advertising system can be extended to various systems such as urban buses, subways, taxis and even railway trains. According to statistics, the annual train carrying capacity across the country reached a staggering number of 1.3 billion passengers in 2003. Such a huge audience market is the “blind spot” of traditional TV, which just makes the LCD advertising system dominate. I believe everyone knows how high its potential commercial value is.
3. Instant spread
Traditional TV must sit in a fixed place to watch. This is a luxury for people who are busy with work during the day. The emergence of outdoor LCD advertising machines allows mobile people to watch at any time and anywhere, and obtain more updated information, which greatly meets the information needs of people in the fast-paced society, and also enriches the cultural life of citizens.
4. Monopoly communication
In traditional television communication, audiences have relative initiative-when a TV program is switched to an advertisement, the public is more willing to change channels, subjectively avoiding “ad bombing”, which weakens the effect of advertising information to a certain extent. The audience can choose when to watch, what to watch, and change channels at any time, which is not ideal for advertising. The special media communication of outdoor LCD advertising machine, due to its uniqueness and compulsiveness, makes “monopoly” a major advantage.
Because the audience targeted by the outdoor LCD advertising machine is in a relatively passive state of “moving”, there is basically no option of “remote control” for the preset communication content of the outdoor LCD advertising machine, and it has a certain preset communication content. The visibility. Although the monopolistic dissemination of outdoor LCD advertising machines deprives viewers of the right to change channels at any time, it is conducive to cultivating the general public to watch the same program on outdoor LCD advertising machines for groups such as regular commuters. And the self-consciousness or habit of advertising, from a psychological point of view, consumers who are on the move or in a car will spontaneously search for more information in their free time with nothing to do, so that they will not conflict with the LCD The information dissemination of advertisements, which has a better dissemination effect for certain preset contents (such as advertisements), so that the dissemination effect of advertisements can be guaranteed.
5. Internal accessibility
The liquid crystal advertising information release system is prepared and constructed by business and businessmen. The audience does not need to increase personal investment and consumption costs, but only pays “attention” resources, which is easy to accept for the public. In response to this point, the popularization of LCD advertising is a business that is both profitable and socially beneficial.
6. Maximize the use of information
How to make existing information serve the broadest groups of people and generate the greatest economic and social benefits has always been a problem that the media people are concerned about and thinking about. The use of information by traditional TV media is far from its due value. On the contrary, the emergence of new outdoor LCD advertising players can maximize the use of information and maximize its value.
7. High cost performance
Advertisers need the best cost-effective advertisements to deliver their products or brand information to the most target consumers. Outdoor LCD advertising machines can be said to provide advertisers with a brand new and value-for-money choice.
(1) The information is broadcast all day, and the audience can watch it all day. LCD advertising can broadcast different programs and advertising content for different audiences, making each time slot a prime time for advertising.
(2) The audience is wide, and the most valuable people are directly targeted. The wide audience and the large number of mobile people are the biggest advantages of LCD advertising audiences. The target of its communication or service includes the mobile population in cities and densely populated areas between cities. These audiences include both general consumer groups and mainstream consumer groups. Therefore, the compulsive viewing media such as LCD advertising should be a good choice for the dissemination of fast-moving consumer goods.
8. Bring new opportunities to customers
Traditional media are relatively fixed. Consumers complain about the same advertisements, but no one can avoid them. They are passively accepting. It depends on whose advertisement is creative and whose advertisement effect is good. The content of the advertisement is constantly sublimated, and on the other hand, it is struggling to find a new communication carrier, and the emergence of outdoor LCD advertising machines precisely solves this problem. Its broad audience is the most comprehensive range of consumers, so it is easier to get the attention of consumers, so that advertising is more in place and more influential.
(1) The extremely high advertising reach rate can quickly and effectively launch an advertising offensive. Due to the special dissemination method of liquid crystal advertising and the wide range of dissemination channels, it can deliver advertising information to tens of thousands of people.
(2) Compared with newspapers, radio and other media, video advertising costs per thousand people (CMP) is relatively low, only one tenth of the cost of newspapers, radio and other media per thousand people, relatively saving advertising expenses.
(3)Compared with cable television media, the advertising capacity is large, the content is updated quickly, and the information continuity is good. The population flow is large, the media audience rate is high, and the passenger attention is high.
(4) Compared with outdoor advertising, it has the advantages of stronger readability, visibility and completeness of disseminated information.
(5) TV advertisements have stronger three-dimensionality, more vivid colors, and more continuous actions. Compared with print advertisements, they have more advantages and are especially suitable for brand image promotion.