What are the unique features of the vertical LCD advertising machine?

What are the unique features of the vertical LCD advertising machine? Some consumers have this question. We all know that vertical LCD advertising machines are already widely used, such as large shopping malls, large supermarkets, hotel lobbies, large restaurants, cinemas, and other public places with a lot of people. The vertical LCD advertising machine uses the large-screen terminal display device for the purpose of dissemination of advertising information to a specific group of people in a specific place and time period. So what are the unique features of the vertical LCD advertising machine are mainly reflected in the following aspects:

1.a wide audience.

The large number of mobile people is the biggest advantage of the vertical LCD advertising machine audience. This feature makes the vertical LCD advertising machine have a broad living space without worrying about being squeezed by traditional TVs. The tentacles of the LCD advertising system can be extended to various systems such as urban buses, subways, taxis and even railway trains. I believe everyone knows how high the potential commercial value is.

2.Instant spread.

Traditional TV must sit in a fixed place to watch. This is a luxury for people who are busy with work during the day. The emergence of the vertical LCD advertising machine allows mobile people to watch anytime and anywhere, and obtain more updated information, which greatly meets the information needs of people in the fast-paced society and also enriches the cultural life of citizens.

3.Easy access within.

The liquid crystal advertising information release system is prepared and constructed by business and businessmen. The audience does not need to increase personal investment and consumption costs, but only pays “attention” resources, which is easy to accept for the public. In response to this, the popularization of LCD advertising is a business that can be profitable and has a social welfare nature.

4.Maximize the use of information.

How to make the existing information serve the broadest groups of people and generate the greatest economic and social benefits has always been a problem that media people are concerned about and thinking about. The use of information by traditional TV media is far from its due value. On the contrary, the emergence of a new type of vertical LCD advertising machine can maximize the use of information, but also allow it to maximize its value.

5.Very cost-effective.

Advertisers need the best cost-effective advertisements to deliver their products or brand information to the most target consumers. The vertical LCD advertising machine can be said to provide advertisers with a new and value-for-money choice.

(1) The information is broadcast all day, and the audience can watch it all day. LCD advertising can broadcast different programs and advertising content for different audiences, making each time slot a prime time for advertising.

(2) The audience is wide, and the most valuable people are directly targeted. The wide audience and the large number of mobile audiences are the biggest advantages of LCD advertising audiences. The target of its dissemination or service includes the mobile population in cities and densely populated areas between cities. These audiences include both general consumer groups and mainstream consumers. Therefore, the compulsive viewing media such as liquid crystal advertising should be a good choice for the dissemination of fast-moving consumer goods.

6.Bring new opportunities to customers.

Traditional media are relatively fixed. Consumers complain about the same advertisements, but no one can avoid them. They are passively accepting. It depends on whose advertisement is creative and whose advertisement effect is good. The content of the advertisement is constantly sublimated, and on the other hand, it is struggling to find a new communication carrier, and the emergence of the vertical LCD advertising machine precisely solves this problem. Its broad audience is the most comprehensive range of consumers, so it is easier to get the attention of consumers, so that advertising is more in place and more influential.

(1) The extremely high advertising reach rate can quickly and effectively launch an advertising offensive. Due to the special dissemination method of liquid crystal advertising and the wide range of dissemination channels, it can deliver advertising information to tens of thousands of people.

(2) Compared with newspapers, radio and other media, video advertising costs per thousand people (CMP) is relatively low, only one tenth of the cost per thousand people of newspapers, radio and other media, relatively saving advertising expenses.

(3) Compared with cable television media, the advertising capacity is large, the content is updated quickly, and the information continuity is good. The population flow is large, the media audience rate is high, and the passenger attention is high.

(4) Compared with outdoor advertising, it has the advantages of stronger readability, visibility and completeness of disseminated information.

(5) TV advertisements have stronger three-dimensionality, more vivid colors, and more continuous actions. Compared with print advertisements, they have more advantages and are especially suitable for brand image promotion.