Why is digital signage so popular in stations?

With the development of social economy, the new era of 5G is coming. Traditional static advertising has long been outdated. At high-speed railway stations, digital signage can be used to effectively communicate with users. Undoubtedly, digital signage has become an online marketing tool for merchants.

The daily traffic volume is extremely high, and the major giants are striving for these advertising positions. This is why digital signage is more frequently capitalized. Large-scale high-speed railway stations can spread up to 100 million fen advertisements every year. More importantly, the nature of high-speed railway stations restricts advertisements to specific areas; increasing the visibility and influence of any advertising. In a survey conducted by professionals, 52% of the interviewees surfaced that they “spent more time shopping and browsing at high-speed rail stations than when they were injured on the street.” Shoppers at high-speed rail stations are more open to buying and they generally do not need to read the time of potential purchases carefully.

However, advertising is only an application of digital signage in the environment of high-speed rail stations. It can also be used to provide information and display travel information for passengers. Public maps are generally very large and will not display any other information related to characteristic locations. Digital signage Not only can it navigate and guide, but it can also inform users at an interactive level. Another more obvious application for digital signage at high-speed rail stations is the digital flip display-used to display the timetable of arrival and departure. These commercial monitors are built specifically for this application and are easier to update than traditional split clamshell displays.

The future trend is that more and more public places will use technology to connect passengers and provide a better transportation experience. With strong visual appeal, diversified uses and more intuitive operations, it is favored by everyone.